The What to do website in Barcelona presents an ideal platform for highly segmented online advertisements. The well-placed search engine articles are a highly efficient gateway for users with interests in leisure in Barcelona. The themes offered on the web also allow categorizing the web visitor according to their specific interests: cinema, theater, restoration, art or accommodation in Barcelona.
The available advertising spaces are located on the right side of the content on all the web pages. In addition, there is a banner at the end of the content just above the footer that closes the articles or item lists. It is estimated that due to the high specificity of the website, most users will consult about 2.1 to 2.4 pages per visit the first year, so that each user will see at least 14 ads. The estimated visits at the end of the first year are about 10,000, all highly segmented.
The ads will be managed through DoubleClick, a Google platform that allows you to maximize the performance of your ads through highly targeted segmentation by geographic characteristics, sex, age or visitor interests. DoubleClick for Publishers allows advertisers to manage the different ads themselves and be agile enough to update the different types of ads with new promotions and analyze the performance of each campaign in addition to the control of advertising expenses on QuéHacerenBarcelona.com